Objective
Summary of Qualifications
Expertise
Experience
Education
Mary Lou Schar
mschar@iwon.com - mary lou@mlschar.com - www.mlschar.com
A passionate high-energy marketing and communications director
with proven ability in strategic planning, project management, and mass communications. Strong background
in translating corporate message into compelling communications media: publications, web content, video,
and special events. Exceptional communication, organizational and interpersonal skills with a commitment
to customer satisfaction, corporate growth and a win-win strategy. A resourceful team player adept at
multitasking in a fast-paced, deadlinefocused environment.
KEY AREAS OF EXPERTISE
| Artistic Design |
Marketing Collateral |
| Strategic Website Implementation |
Corporate Liaison |
| Customer Relationship Building |
Advertising/Marketing Programs |
EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS
CONSULTANT / CREATIVE DIRECTOR
| Various – San Francisco Bay Area, California |
2004-Present |
- Project Redwood – Non-profit – Initial site concept and development, continuing
consultation
- The New IEM – Manufacturing Company - Initial site concept, corporate branding,
internal and marketing collateral development - on-going consultation
- Jitterbug! – Software Company - Initial site design concept and development
- Greyhound Pets of America-Arizona – Non-profit - Initial site concept and
development
- Bountiful Harvest – Non-profit – site & marketing collateral concept through
completion
ART DIRECTOR / OFFICE MANAGER
| Abigail Residences Romantiques - Los Altos, California |
2002-Present |
- Responsible for consistent corporate branding and development and execution
of unique eye-catching ads, flyers, business cards, newsletters and brochures.
- Manage residential real estate office including bookkeeping, agent support
and training.
CREATIVE DIRECTOR / DESIGNER
| Virtio Corporation - Campbell, California |
2000-2001 |
- Directed the redesign a 750 page website, including design review, graphic
creation, determination of behaviors, methods of implementation, coding, and coordination of tasks
with additional team members, and launch in a five week time frame.
- Provided oversight of corporate website and intranet, including prototyping;
coordinated efforts of the web team to produce an integrated look and feel based on user-oriented
design principles and focus group feedback.
- Developed unified corporate identity including of style sheets, consistent
use of color, font and graphics throughout the corporate environment: website, PDF, data sheets,
corporate announcements and marketing collateral, etc.
WEB DEVELOPER / PROJECT MANAGER
| Cisco Systems – San Jose, California |
1995-2000 |
- Created, developed, and determined both the architect and graphic design
for the Enterprise Business Unit beta web site, continued enhancements based on user feedback,
shortening feedback cycle by 5 to 10%.
- Setup and maintained the intranet site as a central location for tracking
all Beta projects issues.
- Liaised with marketing and engineering departments to disseminate customer
feedback and determine content of marketing collateral.
LEAD TECHNICAL SUPPORT EENGINEER, PROOFPOSITIVE
| Radius Inc./Supermac, Inc. - Sunnyvale, California |
1992-1995 |
- Managed lab inventory and system upgrades, both hardware and software, on
all equipment.
- Provided technical support on ProofPositive, Splash and Calibrator.
- Expedited and managed critical account orders, customer satisfaction
escalations increasing customer satisfaction rating by 25%.
- Trained and educated staff and management and wrote white papers for the
ProofPositive printer.
PRINCIPAL / ART DIRECTOR
| Professional Desktop Services- Campbell, California |
1986-1989 |
- Prepared writing/layout/design of camera-ready artwork for newsletters,
brochures, forms, advertisements, business cards and catalogs, bringing all projects to completion
ahead of schedule.
- Consulted and coordinated various projects, interfacing with both customer
and print shops to achieve desired results.
COMPUTER SKILLS
Hardware: Mac/Apple, Windows NT, 2000 and XP, dye-sublimation printers, laser printers, offset printers,
darkroom, plate making, and process camera.
Software: StoryServer, Dreamweaver, Photoshop, Illustrator, InDesign, Freehand, Flash, FrameMaker,
Acrobat, Access, PowerPoint, Word, and Excel.
Languages: HTML, XHTML, CSS, and some JavaScript.
EDUCATION
West Valley College - Saratoga, California
AA/Arts and Graphics
College of San Mateo - San Mateo, California
Certificate in Technical Arts and Graphics
University of California at Irvine - Irvine, California
Pre-Med. Program
Mary Lou Schar - mschar@iwon.com
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