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        Objective
        Summary of Qualifications
        Expertise
        Experience
        Education



Mary Lou Schar


mschar@iwon.com - mary lou@mlschar.com - www.mlschar.com

 

A passionate high-energy marketing and communications director with proven ability in strategic planning, project management, and mass communications. Strong background in translating corporate message into compelling communications media: publications, web content, video, and special events. Exceptional communication, organizational and interpersonal skills with a commitment to customer satisfaction, corporate growth and a win-win strategy. A resourceful team player adept at multitasking in a fast-paced, deadlinefocused environment.

 

KEY AREAS OF EXPERTISE
Artistic Design Marketing Collateral
Strategic Website Implementation Corporate Liaison
Customer Relationship Building Advertising/Marketing Programs

 

EMPLOYMENT BACKGROUND / TRANSFERABLE ACCOMPLISHMENTS

CONSULTANT / CREATIVE DIRECTOR
Various – San Francisco Bay Area, California 2004-Present
  •  Project Redwood – Non-profit – Initial site concept and development, continuing consultation
  •  The New IEM – Manufacturing Company - Initial site concept, corporate branding, internal and marketing  collateral development - on-going consultation
  •  Jitterbug! – Software Company - Initial site design concept and development
  •  Greyhound Pets of America-Arizona – Non-profit - Initial site concept and development
  •  Bountiful Harvest – Non-profit – site & marketing collateral concept through completion

ART DIRECTOR / OFFICE MANAGER
Abigail Residences Romantiques - Los Altos, California 2002-Present
  •  Responsible for consistent corporate branding and development and execution of unique eye-catching ads,  flyers, business cards, newsletters and brochures.
  •  Manage residential real estate office including bookkeeping, agent support and training.

CREATIVE DIRECTOR / DESIGNER
Virtio Corporation - Campbell, California 2000-2001
  •  Directed the redesign a 750 page website, including design review, graphic creation, determination of  behaviors, methods of implementation, coding, and coordination of tasks with additional team members, and  launch in a five week time frame.
  •  Provided oversight of corporate website and intranet, including prototyping; coordinated efforts of the web  team to produce an integrated look and feel based on user-oriented design principles and focus group  feedback.
  •  Developed unified corporate identity including of style sheets, consistent use of color, font and graphics  throughout the corporate environment: website, PDF, data sheets, corporate announcements and marketing  collateral, etc.

WEB DEVELOPER / PROJECT MANAGER
Cisco Systems – San Jose, California 1995-2000
  •  Created, developed, and determined both the architect and graphic design for the Enterprise Business Unit  beta web site, continued enhancements based on user feedback, shortening feedback cycle by 5 to 10%.
  •  Setup and maintained the intranet site as a central location for tracking all Beta projects issues.
  •  Liaised with marketing and engineering departments to disseminate customer feedback and determine content  of marketing collateral.

LEAD TECHNICAL SUPPORT EENGINEER, PROOFPOSITIVE
Radius Inc./Supermac, Inc. - Sunnyvale, California 1992-1995
  •  Managed lab inventory and system upgrades, both hardware and software, on all equipment.
  •  Provided technical support on ProofPositive, Splash and Calibrator.
  •  Expedited and managed critical account orders, customer satisfaction escalations increasing customer  satisfaction rating by 25%.
  •  Trained and educated staff and management and wrote white papers for the ProofPositive printer.

PRINCIPAL / ART DIRECTOR
Professional Desktop Services- Campbell, California 1986-1989
  •  Prepared writing/layout/design of camera-ready artwork for newsletters, brochures, forms, advertisements, business cards and catalogs, bringing all projects to completion ahead of schedule.
  •  Consulted and coordinated various projects, interfacing with both customer and print shops to achieve desired results.
COMPUTER SKILLS

Hardware: Mac/Apple, Windows NT, 2000 and XP, dye-sublimation printers, laser printers, offset printers, darkroom, plate making, and process camera.

Software: StoryServer, Dreamweaver, Photoshop, Illustrator, InDesign, Freehand, Flash, FrameMaker, Acrobat, Access, PowerPoint, Word, and Excel.

Languages: HTML, XHTML, CSS, and some JavaScript.



EDUCATION

West Valley College - Saratoga, California
AA/Arts and Graphics

College of San Mateo - San Mateo, California
Certificate in Technical Arts and Graphics

University of California at Irvine - Irvine, California
Pre-Med. Program

Mary Lou Schar - mschar@iwon.com


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